Sound On Sound- Off The Record: Branding

It’s becoming a crowded field, and it’s one that Michael Beinhorn (Soundgarden, Marilyn Manson, Red Hot Chili Peppers) jumped into earlier this year, launching pre‑production services, a market category that’s relatively virgin ground. Beinhorn’s service looks at issues such as song assessment and ‘repair’, coaching artists and producers on how best to spend their time in rehearsals prior to production, and other critical steps ahead of actually hitting Record.

https://www.soundonsound.com/music-business/off-the-record-1018

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